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Art Papier, MD
Chief Executive Officer

Art Papier, MD Dr. Papier is the co-founder and CEO of Logical Images. A thought leader in clinical informatics, Dr. Papier maintains the overall vision for the Company with a keen focus on product integration and impacting costs in healthcare through clinical accuracy. His entrepreneurial drive, years of clinical experience, and passion for delivering true healthcare solutions have propelled the Company to the forefront of clinical decision support in quality and innovation.

A dermatologist and medical informatics expert, Dr. Papier has a particular interest in designing clinical decision support systems based on visually rich knowledge areas to reduce diagnostic error at the point of care. In line with this goal, he is focused on transforming medical education to include training in cognitive error and the use of information technology. Dr. Papier also focuses on consumer health, developing tools to educate and empower patients.

A graduate of Wesleyan University, Dr. Papier completed his premed studies at Columbia University, received his MD from the University of Vermont College of Medicine, and completed his graduate medical training at the University of Rochester Medical Center. He is an Associate Professor of Dermatology and Medical Informatics at the University of Rochester School of Medicine and Dentistry.



Noah Craft, MD, PhD, DTM&H
Chief Medical Officer

Lowell A. Goldsmith As Chief Medical Officer, Dr. Craft is responsible for all medical oversight of VisualDx product development and implementation. He also studies the decision support tool scientifically as it functions in both the medical practice and educational settings. Deeply committed to the pursuit of educational innovations for medical students, professionals, and patients, Dr. Craft is currently focused on transforming the ways we use technology to better diagnose and treat all patients.

Dr. Craft completed his Dermatology Residency at UCLA in 2005 and was a graduate of the prestigious STAR Program. He holds a Bachelor of Science from Brown University and attended UCLA for his MD and PhD degrees. In 2005, he completed the Diploma in Tropical Medicine and Hygiene at the London School of Hygiene and Tropical Medicine. Dr. Craft has been working with Logical Images on VisualDx since 2004, originally as the Section Editor for Tropical, International, and Humanitarian Medicine.

Dr. Craft is a practicing dermatologist in Los Angeles and was a Principal Investigator at Los Angeles Biomedical Research Institute at Harbor-UCLA Medical Center for 7 years. He has been a leader of several local and statewide teledermatology programs in California. Dr. Craft has published over 45 peer-reviewed manuscripts and 17 book chapters, and he is the senior editor of a popular dermatology textbook, VisualDx: Essential Adult Dermatology. He has received over 25 NIH and private research grants to support his basic science, translational, and telemedicine research.



Gerry Van Strydonck
Chief Financial Officer

Gerry Van Strydonck As Chief Financial Officer for Logical Images, Mr. Van Strydonck is responsible for supervising the Company's financial reporting, planning, and budgeting. Serving as a Senior Management Team member, he is ultimately responsible for reporting fiscal performance to the CEO, Board of Executives, and Company Investors.

Prior to joining the Logical Images team in 2006, Mr. Van Strydonck was Chief Financial Officer for Essex Partners and Sigma Marketing Group, LLC. He is also a former PricewaterhouseCoopers Partner. Mr. Van Strydonck received his MBA from SUNY Buffalo after completing his BBA at St. John Fisher College.



Bill Haake
Vice President, Operations

Bill Haake As the Vice President of Operations, Mr. Haake is responsible for overseeing and managing Logical Images' intellectual property and product development as well as ensuring security, reliability, and recovery of our corporate network. A dedicated leader to the Logical Images engineering department since 1999, his additional responsibilities include providing product technical support and research and development of future products.

Mr. Haake has more than 20 years of experience in programming and engineering, previously holding senior positions at Eastman Kodak Company and University of Rochester, two of Rochester's largest employers. Graduating from Cornell University with an AB degree, Mr. Haake went on to receive his MS in biology from the University of South Carolina.



Donna Reinhart
Vice President, Sales and Marketing

Donna Reinhart As the Vice President of Sales and Marketing, Ms. Reinhart provides leadership toward the achievement of maximum profitable revenue growth in line with the Company's vision and values. She is the driving force behind developing and implementing strategic sales and marketing plans to meet corporate goals, using innovation to bring Logical Images' products into new markets.

Ms. Reinhart has extensive experience in the pharmaceutical and healthcare industries with more than 20 years in various sales, management, and corporate leadership positions.

Graduating from Shippensburg University in Pennsylvania, Ms. Reinhart went on to receive her MBA from the Lebow College of Business at Drexel University.